DATA

DATA CLEANSING

As your business grows, your client list will grow with it. With the combination of existing data and future data, getting things generally incorrect, misspelling details or having duplicated data are easy mistakes to make. However, if they’re left, they can be of detriment to your business. 

Data cleansing can be a lengthy and tedious process that requires patience and focus that a lot of businesses just don’t have time to do. We understand that spending more time focusing on the more important areas of your business should take priority but, for the benefit of your business, data cleansing should never be disregarded.

We make it our aim to take control all all things cleansing leaving you rest assured that we’re confidently dealing with all your data issues in the most efficient and timely manner.  

We will:

  • Analyse Data
  • De-duplicate Data
  • Standardise Data
  • Append Data
  • Verify & Enrich Data
  • Export Data

DATA BROKERAGE

As your partner, we get to understand your business inside and out and therefore have great insight into areas of potential growth for your business. Data acts as a significant part in the success of any campaign and ongoing sales and marketing strategy, which is why you must always ensure you firstly obtain the right data and secondly, use it in a complaint and effective manner. We will profile your data sets based on whatever variable required to focus your message as targeted as possible. We partner with Data providers that ensure your data is GDPR & PECR compliant, your data will be screened regularly against CTPS and TPS.​

DATA MINING

We recognise how important it is to partake in regular data analysis. This gives businesses insight into whether there are any patterns within the list and thus creates more room for a business to thrive. With the results, businesses are able to recognise successes and practice these more often as well as identifying and mitigating any risks. 

Four stages of data mining:

  • Data Sources
  • Date Exploration/Gathering
  • Modeling
  • Deploying Models

DATA POLICY

The diagram shows the journey YOUR data makes when you are working with Touchbusiness Ltd. At every stage we ensure that our processes are GDPR and PECR compliant. Data storage, transfer and security are extremely important to Touchbusiness. GDPR is a HOT topic, every organisation needs to have an understanding of how they are affected and policies and procedures to ensure compliance however for B2B marketing we GDPR and Privacy as a positive. Any processes that we implement to ensure that the right message is being delivered to the right people will improve the return on your marketing spend and the effectiveness of our campaigns. For further details of our telemarketing services and how GDPR & PECR affects telemarketing and your ability to carry out B2B marketing we would be delighted to discuss further.


Touchbusiness helped to create a database and programme to create new business opportunities.

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